Tas Farming Futures
WEBSITE DESIGN |
BRANDING |
GRAPHIC DESIGN |
WEBSITE DESIGN | BRANDING | GRAPHIC DESIGN |
Website Design
RMCG approached us to recreate their website for Tas Farming Futures, a project-facing site for government-funded projects. The aim of this website was to showcase a wide range of projects they are working on and to serve as a hub for their information. As Optimum Standard was also involved in the full branding and logo design for Tas Farming Futures, we were able to create a site that would be user-friendly, easy to navigate to the desired projects, and resource-rich.
Branding
Creating the branding for Tas Farming Futures (an entity of RMCG) , we met with their team to ensure that the direction of the brand aligned with their values and goals. The primary focus was to develop a brand that not only represented the business but also resonated with the audience. The design aimed to embody concepts of agriculture and agribusiness. We achieved this by combining elements of land, location and the act of moving forward. We ensured the brands versatility across various platforms and and created various assets that are able to be used in a variety of ways and work cohesively with the primary mark.
