Jane Franklin Hall

Jane provides residential college accommodation to students at the University of Tasmania.

Our team provided full scope marketing and design services on a retainer basis, taking full responsibility for the Jane's marketing, graphic design, tone of voice, strategies, etc... We developed targeted messaging to suit Jane’s target demographics and worked within their existing style guide while also expanding upon it, to create impactful communications.

MARKETING & DESIGN |

MARKETING & DESIGN |

Marketing

Included within the retainer were ongoing organic marketing and paid marketing campaigns. The ongoing marketing activities included managing and updating Google Ads, posting on social media for relevant updates and events, copywriting, and supporting graphic design. Throughout the year, we conducted marketing campaigns for 'Enrolment & Half-Year Enrolment,' which encompassed a full meta ad suite, marketing strategy development, ad structure and posting, as well as comprehensive reporting.

Graphic Design

The graphic design work entailed creating a diverse range of visual assets for marketing materials and internal documents to support Jane Franklin Hall. Our graphic designer maintained brand consistency across all marketing materials, documents, and campaigns. This collaborative effort involved working closely with various people within Jane's office to deliver the needed material.

  • Annual publications

  • Merchandise

  • Print advertising

  • Guerilla marketing posters

  • Prospectus

  • Social media content

  • Postcards & letterheads

  • Quarterly reports

  • Internal document templates