Caledon Estate

We are thrilled to be a part of the launch of Karen & James’s winery ‘Caledon Estate’ in Richmond, Tasmania with the build of their website and comprehensive wine club. With the website our focus what to highlight the beautifully designed cellar door and wine experience while ensuring the user experience for customers was completely throughout, at every step, from the moment they arrive on the page, make a table reservation, explore the menu, buy a case of wine, to signing up for a customisable wine club.

Since we began building the website before the business launch, we also created a "Coming Soon" landing page to generate excitement and collect emails from potential customers. Furthermore, we collaborated with James and Karen to arrange for their photographer to capture the necessary photos for the website launch. This enabled them to start selling bottles before the cellar door officially opened. During this prior we also changed the tone of voice on the site to reflect this e.g. Cellar door coming soon